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PAGE  |  Purl Soho

PROJECT INFO

  • CATEGORY : consultation, design, info-architecture,
  • SKILLS : Design, Consultation, Info Architecture
  • MY ROLE : Designer/Consultant
  • URL : Launch

Purl Soho, a New York-based knitting and fabric shop, needed to revamp their online presence. I helped to restructure and streamline site sections and better integrate their branding. I redesigned the global navigation into an “accordion-style" system built to potentially grow as more sections are added yet still remain compact. Alongside a developer, I provided design solutions to facilitate the checkout process and the overall shopping experience, and improved the framework for community-building and for promotion of their books and other publications.






Purl Soho, a New York-based knitting and fabric shop, needed to revamp their online presence.
I helped to restructure and streamline site sections and better integrate their branding. I redesigned the global navigation into an “accordion-style” system built to potentially grow as more sections are added yet still remain compact.   Alongside a developer, I provided design solutions to facilitate the checkout process and the overall shopping experience, and improved the framework for community-building and for promotion of their books and other publications.




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