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PAGE | CW-X Athletic Apparel
PROJECT INFO
- CATEGORY : art-direction, consultation, design, interactive-media,
- SKILLS : Design Concept, Info Architecture, Content Strategy, Art Direction, Flash Animation
- MY ROLE : Art Director/Designer
Provided design solutions and consultation for CW-X, a Japanese brand of athletic apparel being introduced to the U.S. Market.
The client wanted a professional, high-tech experience highlighting content and highlight their use of patented textiles and their philosophy. To achieve the high-concept feel, stylized action images, bold product photography and montage were used throughout the site. I was responsible for concept development, design of unique and templated sections, iconography and animation. Also designed the framework for e-commerce area to facilitate the online buying experience.
Teiji Fujii, Creative Director
Marc a. Vose, Programmer/Developer
Role: Art Director/Designer
Provided design solutions and consultation for CW-X, a Japanese brand of athletic apparel being introduced to the U.S. Market.
The client wanted a professional, high-tech experience highlighting content and highlight their use of patented textiles and their philosophy. To achieve the high-concept feel, stylized action images, bold product photography and montage were used throughout the site. I was responsible for concept development, design of unique and templated sections, iconography and animation. Also designed the framework for e-commerce area to facilitate the online buying experience.
Teiji Fujii, Creative Director
Marc a. Vose, Programmer/Developer
