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PAGE | Purl Soho
PROJECT INFO
- CATEGORY : consultation, design, info-architecture,
- SKILLS : Design, Consultation, Info Architecture
- MY ROLE : Designer/Consultant
- URL : Launch
Purl Soho, a New York-based knitting and fabric shop, needed to revamp their online presence. I helped to restructure and streamline site sections and better integrate their branding. I redesigned the global navigation into an “accordion-style" system built to potentially grow as more sections are added yet still remain compact. Alongside a developer, I provided design solutions to facilitate the checkout process and the overall shopping experience, and improved the framework for community-building and for promotion of their books and other publications.
Purl Soho, a New York-based knitting and fabric shop, needed to revamp their online presence.
I helped to restructure and streamline site sections and better integrate their branding. I redesigned the global navigation into an “accordion-style” system built to potentially grow as more sections are added yet still remain compact. Alongside a developer, I provided design solutions to facilitate the checkout process and the overall shopping experience, and improved the framework for community-building and for promotion of their books and other publications.
